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Air Miles, a division of LoyaltyOne Inc.

Five Winds (now PE INTERNATIONAL Inc.) supported Air Miles in the integration of sustainability into its corporate vision and strategic planning activities through a number of strategic and tactical exercises, including a sustainability audit and gap assessment, an eco-footprint analysis, stakeholder interviews, a collector survey and a review of their Sustainability Vision and 3-Year Plan.



"Five Winds International has become a trusted advisor for us on strategic sustainability issues. Their willingness to work as partners and their ability to understand, and respond to, our unique business context, makes them stand out as a critical resource. Their insights on the business value of a sustainability strategy for our organization have also been invaluable."

Debbie Baxter—LoyaltyOne


About our customer

Launched in Canada in 1992, the AIR MILES® Reward Program is owned and operated by LoyaltyOne, Inc. The company's core businesses are the AIR MILES® Reward Program and the AIR MILES For Business Program®.

LoyaltyOne, Inc. is a privately held division of Alliance Data Systems in Dallas, Texas. Alliance Data Systems is one of the largest and most successful providers of network services, payment processing systems and database services in North America. Select clients include The Limited, Service Merchandise, Shell Oil, Victoria's Secret and Pizza Hut. Alliance Data Systems currently employs over 7,000 associates at 12 locations, in seven cities, across the United States.


more information about Air Miles